Standards
Central to our work is the strict adherence to the web standards of the World Wide Web Consortium, the ISO and other standardisation committees. That's the only way to ensure, that websites function with all the standards-compliant web browsers of today and tomorrow. Linux and alternative systems are becoming more and more important in the private sector as well as in the public sector. This recent evolution has already been taken into consideration by our development of a sophisticated cross-browser-test-system that assures support of all current browsers.
Accessibility
The usability of websites is of prime importance. This not only includes clarity of presentation and simplicity of navigation for the efficient location of the desired information, but also the usability under more complex conditions, for example by blind persons with the aid of voice browsers.
Search engines
The finest website is of no use if it's never found. Advertising by banners is one possibility, but it's not very popular with customers. Good entries in search engines are a much better option. Therefor we do not rely on off-the-shelf search engine submission tools because every search engine has its own system and works by its own individual method to generate the ranking.